Industrial B2B marketing with strategic direction.
We help industrial companies align marketing and sales with the business to build positioning in markets where reputation carries decisive weight.
We help industrial companies align marketing and sales with the business to build positioning in markets where reputation carries decisive weight.
Many industrial companies have marketing in motion, in-house teams and market presence. But growth creates complexity: Marketing and Sales move with different priorities, initiatives multiply without a common criterion, and positioning loses clarity in markets where reputation is built over the long term.
The problem, in these cases, is the lack of direction
IKONI is an industrial B2B marketing consultancy focused on strategic direction. We help companies strengthen their positioning and align marketing and sales with business goals.
We combine over 20 years of experience in industrial sectors with a structured methodology to set priorities, identify opportunities and build clearer, more sustainable marketing systems.
In industrial markets, technical capability isn’t enough: you also need to build trust, legitimacy and reputation. That’s where we add value.
We align marketing and sales with the business under a common strategic direction.
Over 20 years building positioning in industry.
In industrial markets, reputation and trust drive the buying decision.
Each engagement is designed around the company’s growth stage, how professionalized its teams are, and the business challenges of the sector where it operates.
1:1 advisory intervention to review your marketing strategy, order priorities, validate decisions, and regain strategic clarity.
Contact us to learn moreWe design a marketing system aligned with your business: organizing initiatives, priorities, processes, and criteria so that Marketing, Sales, and strategic areas move forward under the same direction.
Contact us to learn moreWe analyze how the company presents itself to the market and identify misalignments between business, marketing, sales, and positioning to build a clearer and more coherent perception.
Contact us to learn moreDesign of sales tools, content, corporate events, and industrial exhibition presence to strengthen positioning and reputation in B2B environments.
Contact us to learn more
Analía Angulo Rodríguez
I’m a B2B marketing consultant specialized in designing strategies for industrial companies.
My corporate career unfolded at companies such as Wärtsilä, Moody’s and Grupo Logístico Andreani. But it was never an experience lived only from an office. I was where industry came together, exchanged knowledge and generated commercial opportunities: visiting power plants in Texas, taking part in industrial expos in Antofagasta, organizing events for leaders of Argentina’s energy sector, and working alongside technical and commercial teams in industries where relationships and reputation weigh decisively on every business decision.
Leading marketing for a region and living two years in Finland consolidated a way of working based on strategy, structure and processes. That integral perspective is what I apply today from IKONI, helping companies that need to align marketing and sales with business goals and build a clear direction for their growth.
Because the challenge often isn’t improving what a company already does well, but getting the market to perceive its true value.
If you know the value your company’s solutions deliver but feel the market doesn’t yet recognize it the same way, I can help you close the gap.
A track record built within the industrial sector, working with demanding technical, commercial and corporate environments.
across Argentina, Chile, Bolivia, Uruguay and Finland, tied to positioning and presence at industrial events, expos and trade shows.
IKONI brings together a network of senior B2B specialists with recognized professional track records, engaged according to each project’s scope to contribute specific knowledge, executive experience and an expert perspective on key business areas.
Projects developed alongside industrial-sector organizations to strengthen their positioning and communication.
Strategic support in marketing and institutional communication, working with leadership to define and coordinate initiatives focused on the group’s institutional positioning and service areas.
Strategic direction of a high-level corporate event that brought together more than 200 attendees from Argentina’s energy sector, including government figures, CEOs and business leaders, strengthening Wärtsilä’s institutional positioning in Argentina.
If your industrial company is growing, needs to strengthen its positioning, or wants to align marketing, sales and business under a clearer direction, let’s talk. Fill out the form or email us. We’ll get back to you shortly.
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